Generating Leads for Doctors Loan

Bajaj Finserv, a part of Bajaj Holdings & Investments Limited, is an Indian financial services company focused on lending, asset management, wealth management and insurance.

GOAL:

The main focus was to generate leads for the doctor loans

APPROACH:

It was a complex campaign from the scalability perspective as doctors are not available much on social platforms. The data team worked on behaviour analytics and created a customized algorithm for maximum conversions. The team focused more on marketing in mobile devices like WhatApp, SMS to reach the maximum targeted audience. 

KEY WINS:

1000+ Leads generated every year

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