Amplifying the reach and visibility of the organization

Bharti Foundation is the philanthropic arm of Bharti Enterprises was established in 2000 with a vision “To help underprivileged children and young people of our country realize their potential”, is one of the largest NGO’s in India.

GOAL

To multifold and amplify the reach of the organization, keeping the interests of vision and targets of stakeholders.

APPROACH:

The data team worked on the behaviour analytics and created a customized algorithm for maximum interactions/engagement on all social platforms. At the second stage, Contentify started working on key parameters like website reform, content visibility and SEO. At the third stage, Contentify started working on key parameters like digital traditional PR, certain influencer activities and ground activities to garner additional milage for the brand.

KEY WINS:

110 + % Increase in organic reach in 3 months.

250 + % Jump in total reach in 3 months.

400 + % Jump in the total number of followers on Twitter in 3 months.